# WABPO > WABPO is an official Meta WhatsApp API platform that brings WhatsApp marketing, customer support, automation, AI, audiences, team collaboration, and analytics into one system — with Instagram and Facebook Messenger in the same shared inbox. Businesses use it to run broadcast campaigns, manage a shared team inbox, build visual workflows, and measure results. Built by Spadasoft, a Pakistani software company, serving an ecosystem of 25,000+ businesses. WABPO is available in English (/en), Portuguese (/pt), and Arabic (/ar). ## Product - [WhatsApp Chatbot](https://www.wabpo.com/en/products/whatsapp-chatbot): No-code WhatsApp chatbot builder with visual workflows, buttons, AI replies, and human handoff on the official API - [Bulk WhatsApp Messages](https://www.wabpo.com/en/whatsapp-bulk-messages): How to send bulk WhatsApp messages without getting blocked — official API, approved templates, opted-in audiences - [Campaigns](https://www.wabpo.com/en/campaigns): Official WhatsApp bulk campaigns with delivery, read, reply, and failure analytics - [Smart Inbox](https://www.wabpo.com/en/smart-inbox): Shared team inbox with assignments, labels, notes, and quick replies - [Audiences](https://www.wabpo.com/en/audiences): Contact import, validation, segmentation, and AI-powered audience search - [Buttons & Lists](https://www.wabpo.com/en/buttons-lists): WhatsApp template builder with buttons, lists, variables, and media - [WhatsApp Automation](https://www.wabpo.com/en/whatsapp-automation): Visual workflows, AI replies with spend limits, human handover, bookings and payments — automation that answers completely in fewer messages ## Solutions - [E-commerce](https://www.wabpo.com/en/ecommerce): Restocks, offers, and order updates over WhatsApp - [SaaS](https://www.wabpo.com/en/saas): Onboarding and lifecycle messaging via the public API - [Agencies](https://www.wabpo.com/en/agencies): Client campaign management with project separation and white-label options - [Support Teams](https://www.wabpo.com/en/support-teams): Faster support with labels, quick replies, and workflows - [CRM Platforms](https://www.wabpo.com/en/crm-platforms): Embed official WhatsApp inside your own product via public APIs - [WhatsApp CRM](https://www.wabpo.com/en/whatsapp-crm): Use WhatsApp as the system of record — contact profiles, history, labels, segments and team ownership on the official API - [WhatsApp Business API in Pakistan](https://www.wabpo.com/en/whatsapp-business-api-pakistan): Official API for Pakistani businesses — built in Pakistan by Spadasoft, PKR payments via AsaanBill, BlinkCo POS orders, Shopify notifications, free to start ## Integrations - [All integrations](https://www.wabpo.com/en/integrations): Channels, scheduling, orders and payments WABPO connects with - [Instagram](https://www.wabpo.com/en/integrations/instagram): Instagram DMs in the same shared inbox as WhatsApp, with the same automation and AI - [Messenger](https://www.wabpo.com/en/integrations/messenger): Facebook page messages in the same shared inbox as WhatsApp and Instagram, with the same workflows and AI - [Shopify](https://www.wabpo.com/en/integrations/shopify): Free Shopify app (WAWCD CRM, by sibling brand WAWCD) sending WhatsApp notifications for order, shipping and delivery events - [Google Calendar](https://www.wabpo.com/en/integrations/google-calendar): Appointment booking from the chat — availability checked against the calendar so there is no double-booking, with Google Meet links for online appointments and locations for in-person visits - [BlinkCo](https://www.wabpo.com/en/integrations/blinkco): Confirmed WhatsApp orders sent automatically to the right BlinkCo branch POS — no manual copying - [AsaanBill](https://www.wabpo.com/en/integrations/asaanbill): Collect PKR payments by link inside the chat; money settles into the business's own AsaanBill account, WABPO never holds funds ## Resources - [Meta Rates](https://www.wabpo.com/en/meta-rates): WhatsApp Business API Meta conversation rates by country - [WhatsApp Panda](https://www.wabpo.com/en/whatsapp-panda): Directory of restaurants taking orders directly on WhatsApp at real menu prices — a cheaper alternative to delivery apps like foodpanda - [Affiliates](https://www.wabpo.com/en/affiliates): Affiliate program with 10% commission - [Contact Sales](https://www.wabpo.com/en/business/contact-us): Teams and enterprise plans - [About WABPO](https://www.wabpo.com/en/about): The team behind WABPO — built by Spadasoft (Pakistan), Meta Business Partner (Tech Provider), sibling product WAWCD, founder Saifullah Alam - [Customer Stories](https://www.wabpo.com/en/customers): Named customers using WABPO — Tarsil (Pakistan's first bottled-water delivery software, collecting payments in chat), Faisal Town (Islamabad real estate, AI-routed team inbox), Tournated (Latvian sports management platform in 50+ countries, tournament notifications), and RankiaoPR (Puerto Rico sports tournaments, running on Tournated, day-before match broadcasts) - [Help Center](https://help.wabpo.com/): Documentation and guides - [App](https://my.wabpo.com/): Sign up or log in to the WABPO dashboard ## Blog Practical guides on WhatsApp marketing, bulk messaging, chatbots and the official WhatsApp Business API, written by WABPO's founder Saifullah Alam. - [Blog home](https://www.wabpo.com/en/blog): All articles, organized by category - [WhatsApp Service Message Pricing: October 2026 Changes](https://www.wabpo.com/en/blog/whatsapp-service-message-pricing): From October 1, 2026 Meta charges for service messages after 1,000 free per number monthly — new rates, worked cost examples, and seven ways to cut the bill - [How to Cut WhatsApp Workflow Costs](https://www.wabpo.com/en/blog/reduce-whatsapp-workflow-costs): Flow-by-flow playbook for the per-message era — messages-per-conversation benchmarks, before/after flow redesigns, and WABPO engineers' workflow cost reviews - [Meta Muse: the Personal AI Agent Inside WhatsApp](https://www.wabpo.com/en/blog/meta-muse-personal-ai-agent): What Meta's Muse agent is, how it differs from Meta AI and the Meta Business Agent, and how businesses prepare for AI-agent customers - [How to Send Bulk WhatsApp Messages Without Getting Blocked](https://www.wabpo.com/en/blog/send-bulk-whatsapp-messages-without-getting-blocked): Why bulk senders get numbers banned and the safe official-API alternative - [WhatsApp Business API: A Beginner's Guide](https://www.wabpo.com/en/blog/whatsapp-business-api-beginners-guide): The API vs the apps, requirements, costs and setup time in plain English - [How to Create a WhatsApp Chatbot Without Coding](https://www.wabpo.com/en/blog/how-to-create-whatsapp-chatbot-without-coding): 5 steps from connecting the API to AI replies and human handoff - [7 Best WhatsApp Marketing Tools in 2026](https://www.wabpo.com/en/blog/best-whatsapp-marketing-tools): Honest comparison of WABPO, Wati, respond.io, Interakt, AiSensy, Twilio and 360dialog - [WhatsApp Broadcast Messages: The Complete Guide](https://www.wabpo.com/en/blog/whatsapp-broadcast-message-guide): App broadcast lists vs API broadcasts, the 256-contact limit, and how to earn replies - [What Is a WhatsApp Broadcast?](https://www.wabpo.com/en/blog/what-is-whatsapp-broadcast): How broadcasts work, who receives them, and the official way to send them at scale - [WhatsApp Broadcast Limit, Rules and Cost](https://www.wabpo.com/en/blog/whatsapp-broadcast-limit-rules-cost): The 256-contact limit, API sending tiers, free vs paid, broadcast rules, and copy-paste message examples - [Why WhatsApp Business Asks You to Pay for Broadcasts](https://www.wabpo.com/en/blog/whatsapp-business-broadcast-payment): Message credits, the free monthly broadcast allowance, the "you have reached the broadcast limit" message, and whether to buy credits or move to the API - [How to Share Your Screen on WhatsApp Web](https://www.wabpo.com/en/blog/whatsapp-web-screen-share): Yes, WhatsApp Web supports screen sharing since July 2026 — step-by-step instructions, troubleshooting a missing share button, and business uses for demos and support - [WhatsApp for Car Dealerships](https://www.wabpo.com/en/blog/whatsapp-marketing-for-car-dealerships): The automotive playbook — instant lead replies, test-drive booking, stock broadcasts, and service reminders - [WhatsApp's Built-In AI & Broadcasts vs WABPO](https://www.wabpo.com/en/blog/whatsapp-built-in-ai-broadcasts-vs-wabpo): What Meta's new in-app features cover, where they stop, and when a business automation platform earns its place - [WABPO vs Wati](https://www.wabpo.com/en/blog/wabpo-vs-wati): Honest founder-written comparison — pricing models, automation depth, Instagram inbox, white-label, and where each wins - [WABPO vs AiSensy](https://www.wabpo.com/en/blog/wabpo-vs-aisensy): Subscription-plus-wallet vs usage-based with no markup, WhatsApp-only vs omnichannel — where each wins - [WABPO vs Interakt](https://www.wabpo.com/en/blog/wabpo-vs-interakt): Per-message markup vs Meta-direct billing, unlimited agents vs automation depth — where each wins - [WABPO vs respond.io](https://www.wabpo.com/en/blog/wabpo-vs-respond-io): Per-contact pricing vs usage-based, channel breadth vs Meta-channel depth — where each wins - [WABPO vs Zoko](https://www.wabpo.com/en/blog/wabpo-vs-zoko): Shopify commerce specialist vs full messaging platform — meters, AI pricing, and where each wins ## Free Tools - [Free WhatsApp tools](https://www.wabpo.com/en/tools): Small free utilities — no signup, fully in-browser - [WhatsApp Link Generator](https://www.wabpo.com/en/tools/whatsapp-link-generator): Create wa.me click-to-chat links with a pre-filled message - [WhatsApp QR Code Generator](https://www.wabpo.com/en/tools/whatsapp-qr-code-generator): Generate a downloadable WhatsApp QR code for menus, packaging, and storefronts - [WhatsApp API Cost Calculator](https://www.wabpo.com/en/tools/whatsapp-api-cost-calculator): Estimate your monthly Meta bill under the October 2026 pricing — including the new service-message charges after 1,000 free per number — and simulate savings from flow redesign ## Live Stats - [WABPO Live Stats](https://www.wabpo.com/en/live): Public, live platform metrics — messages sent and received, workflow and AI runs, audio processed, connected accounts, and featured businesses ## News & Updates Flash news on WhatsApp features and business messaging — what launched and what it means for businesses. - [News home](https://www.wabpo.com/en/news): All WhatsApp business news and updates - [Meta introduces Muse, a personal AI agent in WhatsApp](https://www.wabpo.com/en/news/meta-muse-personal-ai-agent): Muse books, buys and negotiates for its user — and works directly inside WhatsApp; US rollout first - [WhatsApp pricing changes October 1, 2026](https://www.wabpo.com/en/news/whatsapp-pricing-changes-october-2026): Service messages stop being free — 1,000 free per number monthly, then billed at utility rates; utility templates inside the 24-hour window billed too - [WhatsApp launches paid broadcasts in the Business app](https://www.wabpo.com/en/news/whatsapp-paid-broadcasts-business-app): Buy message credits in-app to send broadcasts — and how it compares to API broadcasts - [WhatsApp soft-launches AI replies in the Business app](https://www.wabpo.com/en/news/whatsapp-ai-replies-business-app): AI-powered automated replies for routine questions, and where workflow platforms still matter - [WhatsApp Web gets calling with screen sharing](https://www.wabpo.com/en/news/whatsapp-web-calling-screen-sharing): Desktop calls and screen sharing for sales demos and support - [WhatsApp adds Call Transfer, Waiting Rooms and noise suppression](https://www.wabpo.com/en/news/whatsapp-call-transfer-waiting-room-noise-suppression): Calling upgrades announced on Mark Zuckerberg's WhatsApp Channel, and what they change for business calls - [WhatsApp Plus subscription launches](https://www.wabpo.com/en/news/whatsapp-plus-subscription): WhatsApp's opt-in personalization tier — custom icons, more pinned chats, themes and stickers - [Meta AI photo editing in group chats](https://www.wabpo.com/en/news/whatsapp-meta-ai-photo-editing-group-chats): Edit photos inside the chat — what it means for sellers and group commerce - [Two-step verification adds passwords](https://www.wabpo.com/en/news/whatsapp-two-step-verification-password): Stronger account security every business should enable today - [WhatsApp usernames: reservations open](https://www.wabpo.com/en/news/whatsapp-usernames-reservations): Connect without sharing a number — why businesses should reserve their handle before launch ## Blog — Pakistan - [How WABPO Is Changing Businesses in Pakistan](https://www.wabpo.com/en/blog/how-wabpo-is-changing-businesses-in-pakistan): Faisal Town's property enquiries, restaurants taking orders in chat, and the playbook for Pakistani businesses - [Pakistan's Business Messaging Ecosystem](https://www.wabpo.com/en/blog/pakistan-whatsapp-ecosystem-eocean-and-wabpo): eOcean, telco platforms, and where WABPO's self-serve automation layer fits ## Industries - [Industries directory](https://www.wabpo.com/en/industries): WhatsApp marketing use cases by industry - [Automotive & Car Dealerships](https://www.wabpo.com/en/industries/automobile): Qualify buyers, book test drives, broadcast new arrivals, and fill the service department ## Legal - [Privacy Policy](https://www.wabpo.com/en/privacy-policy) - [Terms of Service](https://www.wabpo.com/en/terms) - [Refund Policy](https://www.wabpo.com/en/refund-policy)